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How we list vendors on United Vows

What we did, why we did it, and what you can do about it.

What we did

We aggregated public Google business listings and reviews for wedding vendors in the US markets we have launched in who met our quality threshold (4+ star rating, 5+ reviews). For each, we created a default profile page on United Vows showing the public information that already appears on Google: business name, category, city, public reviews, public phone and email. Profiles are findable in our marketplace from day one, so couples have a populated vendor base to choose from.

Why we did it

A wedding marketplace is only useful to couples if there are actual vendors on it. Forcing every vendor to enroll before any couple can find them creates a chicken-and-egg problem that delays the platform's value to both sides for months. The public-data model lets us launch with real coverage while giving every vendor full control over their own listing the moment they claim it.

What we did not do

  • We did not use private contact information. Everything on your profile is from public sources you have already published.
  • We did not enroll you in anything. Your listing is passive until you claim it.
  • We did not capture your customers, your bookings, or any data outside what is publicly available on Google.
  • We did not put you on a paid plan, sign you up for a subscription, or take any payment info from you.

How ranking and sponsored placement work

Organic ranking on United Vows is earned, never bought: it is computed from fit with the couple's preferences, vendor quality signals (ratings, booking history, response time), and availability, with fair rotation between vendors of similar quality. Separately, vendors can purchase promotional visibility. Every paid placement is clearly labeled Sponsored, sits apart from organic results, and never changes any vendor's organic ranking. The Vows Assistant does not include sponsored placements.

What you can do

  1. Claim your profile (recommended). Take ownership. Edit your photos, services, and prices. Respond to inquiries from couples directly. Apply for our Founding Vendor program while your category has open spots. Two ways to prove it's yours: add one line to your site, or use the code we email the address on your listing.
  2. Edit your data after claiming. Once claimed, every field is yours. Update business name, category, services, pricing, contact preferences. We do not lock anything down.
  3. Delist entirely. One click on the delist link in any email we send you takes your profile out of search, out of category and city directories, and out of recommendations. We keep a record that you asked to come off, and nothing else: that record is what stops us listing you again by mistake. We will not re-add you unless you ask us to, and if you do ask, it comes straight back. Never got one of our emails? Open your listing’s claim page and choose “Remove this listing” — you confirm the phone number or website on the listing is yours, and it comes down on the spot. Or write to support@unitedvows.com and we will do it for you.
  4. One thing to know before you delist. If you hold Founding Vendor status, delisting ends it permanently. That is true however you leave the platform, and relisting later does not bring it back. If you are weighing the two, claim first and decide after.
  5. Ask questions. Email support@unitedvows.com. A person reads it, and answers.

Our commitments to vendors

  • We will never sell your contact information.
  • We will never use your data outside what serves you on our platform.
  • We will respect every delist request. One click from the link in any email we send you; a short ownership check if you came to us directly, so nobody can take down a business that is not theirs. And if you change your mind, asking is all it takes to come back.
  • We will be transparent about what we do, even when it is uncomfortable for us.

Questions we have anticipated

I never gave permission for this. Is that legal?

We use public Google business listings and reviews, which are public by design. Aggregating publicly available business information is legally established (similar to how Yelp, The Knot, and other directories operate). That said, legality is not the only standard we hold ourselves to. If you would rather not be listed, we will respect that fully: one click from the link in any email we send you, or a short ownership check if you come to us directly so nobody can take down a business that is not theirs.

Will my listing receive inquiries even if I haven't claimed?

Yes, and here is exactly how far that goes. If we have a public email address for your business, we forward the inquiry there the moment it arrives, with a link to claim the listing. Most listings we built from Google carry no public email, and for those nothing reaches you until you claim: the inquiry waits on your profile and is in your inbox the moment you take ownership. Either way, the couple can call the phone number on your public listing. We do not send text messages, and no inquiry will ever arrive by SMS. After you claim, you control how couples reach you.

What about my couples seeing this on United Vows? Won't that confuse them?

Couples see a "Listed from public reviews" badge on your profile until you claim. That tells them you have not actively engaged with United Vows yet. Once you claim, the badge goes away and your full active profile takes over.

Can I come back later if I delist now?

Yes. Email support@unitedvows.com and say you want your listing back. It is your listing, so your asking is the whole test. A person here does it by hand, so we are not going to put a clock on it; you get a message from us the moment the listing is live again. Everything on the profile is exactly as you left it. One thing does not come back: if you held Founding Vendor status when you delisted, that ended permanently and relisting does not restore it.

How did you know I was a wedding vendor?

Public Google business categorization. If your Google business listing is categorized as a wedding-adjacent business in the US markets we have launched in, and you have 4+ stars and 5+ reviews, we built a default profile.

Your call.

Claim, edit, or remove your listing. Whichever you choose, we respect it. Claiming hands you a profile that’s already started; we help draft the rest from your website.