Founding Vendor Program
Become a Founding Vendor of United Vows.
A wedding platform built to win when you do. Be one of the founding vendors who built it. Claim your profile and we'll draft the rest.
Claim your founding spot while your category has one open, and lock in:
- A Founding Cohort badge, shown for 3 years from your approval — Gold if you're one of the first 10 to join your category and city, Silver for the 10 after that. Gold also leads the Founding Partner directory ahead of Silver.
- 3 years at 1% off your tier's commission: 8% instead of 9% at Starter, 7% instead of 8% at Established.
- Listed on our public Founding Partner directory.
Only 20 spots per category per city. When they're filled, the program closes for good.
The badge and the lower commission both run for 3 years from your approval, then end on schedule. Inside that window, if the account is delisted, deleted, removed, or cancelled, the badge goes with it early and cannot be reinstated, even on a new account opened later with the same details. Falling below the maintenance standards is a different thing: the badge comes off, and it goes back on when you meet them again, still inside the 3-year window. Program details.
What you get
The Founding Vendor benefits, plain.
Founding Cohort Badge
Your profile carries the Founding Vendor badge for 3 years from your approval. Two tiers: positions 1-10 in your category and city get the Gold badge, positions 11-20 get Silver. Gold also leads the Founding Partner directory ahead of Silver — the only benefit that differs between the two. No renewal fee and nothing to re-apply for inside the window, but the badge is not indefinite: it stops showing after 3 years, the same clock the commission discount runs on. It can also end earlier. If the account is delisted, deleted, removed, or cancelled, the badge goes with it and is not reinstated afterwards, even before the 3 years are up. Sustained failure against the maintenance standards also takes the badge off, but that one is reversible: meet the standards again and it comes back on its own, still inside the 3-year window. Couples see who built this with us. Trust signal that earns its place.
Lower Commission for 3 Years
Starter and Established tier vendors take 1% off their commission on every booking for 3 years: 8% instead of 9% at Starter, 7% instead of 8% at Established. This one is time-limited on purpose: 3 years, then your standard tier rate resumes — the same clock the badge runs on. Elite already pays our lowest rate, 7%, so there is no percentage point left to take off it — Elite Founding Vendors keep that rate and get the same badge and directory listing as everyone else in the cohort.
Founding Partner Directory
A listing on our public directory at unitedvows.com/founding-partners for 3 years from your approval. SEO-valuable, brand-credibility-grade.
How it works
Step 1
Apply
One short form: your business, the category and city you want the spot in, and how to reach you. Free. No credit card.
Step 2
We review it
A person checks that you're a real, in-business vendor in good standing, and you get a decision by email in 1–2 business days. We're filling 20 spots per category per city. No filler.
Step 3
Welcome to the Founding cohort
Badge activated, perks live, the 3-year clock starts for both the badge and the commission discount. You're in.
Founding vs. Standard
Founding Vendor
Standard vendor
Commission
Founding: 8% Starter, 7% Established, 7% Elite (unchanged) — for 3 years
Standard: Your tier rate: 9% Starter, 8% Established, 7% Elite
Founding Cohort badge
Founding: 3 years from approval
Standard: None
Badge tier
Founding: Gold, positions 1-10; Silver, positions 11-20 — both for 3 years from approval, Gold leads the directory
Standard: None
Founding Partner directory
Founding: Yes, for 3 years from approval
Standard: No
Cost to apply
Founding: $0, no credit card
Standard: $0, no credit card
Status earned at signup, maintained through performance
Founding Vendor status comes with six ongoing standards (rating, inquiry-to-contract conversion, activity, unanswered claims, profile completeness, response time). Monthly automated review checks all six. First miss triggers a 30-day grace period. Continued miss moves status to probation. Probation failure takes the badge off.
A seventh check runs alongside those six, on its own clock: your Couple Response Index (CRI) — a score that reflects how you handle couples' concerns, including how you answer claims filed against your bookings. It is monitored daily, not monthly, and it has no grace period or probation of its own — if it drops below 75, the badge, the directory listing and the commission reduction come off on that day's check. The same score also affects how often you surface in recommendations, so it is not only a Founding-badge number.
That is not the end of it. Both kinds of loss are reversible, and the way back runs on the same clock as the way out. Either way you need both things at once: all six standards met and a Couple Response Index of 75 or higher. A badge that came off on the index goes back on at the first daily check that finds you at 75 or higher. A badge that came off on the six standards goes back on at the first monthly review that finds you passing all six. No application, no fee, no waiting period.
What is permanent is the account ending. If the account is delisted, deleted, removed, or cancelled, the badge goes with it for good. It is not reinstated after a waiting period, and opening a new account later with the same business details does not bring it back.
This isn't to be punitive. It's to keep the badge meaningful. Couples should be able to trust that “Founding Vendor” means “active, high-performing vendor,” every time they see it.
Read the full standards →Program details →Frequently asked
What's the catch?
Here is the fine print. Commission on the payments couples make you is the only charge United Vows takes automatically (Stripe's standard card processing fee on those payments is also paid by you), and a Founding Vendor's rate is 1% lower for 3 years — 8% instead of 9% at Starter, 7% instead of 8% at Established. After 3 years the standard rates apply. The badge and the discount can be lost if you fall below the published maintenance standards or the Couple Response Index (see "Can I lose Founding Vendor status?" below), and they end for good if your account is delisted, deleted, removed or cancelled. Pay-per-use drafting help past your monthly allowance, and pass-through costs for a few third-party tools such as electronic signatures are optional, priced up front, and stay off until you choose them.
What if my category fills up before I apply?
Leave your details in the form below and a person here emails you if it opens up. Being plain about what that is: a contact list, not a queue. The 20 spots per category per city are counted at approval and are not handed back automatically when a Founding Vendor leaves or falls below standard, so there is no line that moves on its own and no position to hold. If you serve multiple markets, apply for a different city or category where spots are still open.
What if you fail?
If United Vows shuts down, you owe nothing. Your data is portable. Your couples are yours. We've designed this so vendors take zero risk.
Why a Founding cohort?
Launching with a large directory of half-claimed vendors is worse than launching with a smaller group of fully committed ones. We're choosing density over volume. The Founding Vendors set the bar for everyone who joins after.
How long does the badge last?
The badge and the 1% commission reduction both run for 3 years from your Founding Vendor approval, then end on schedule — no renewal fee, nothing to re-apply for inside that window. It can also end earlier, and there are two ways, only one of which is final. Falling below the maintenance standards or the Couple Response Index switches the badge off, and it comes back on its own once you're meeting them again (see "Can I lose Founding Vendor status?" below), still inside the 3-year window. What ends it for good is the account ending: if your account is delisted, deleted, removed, or cancelled, the badge goes with it and does not come back.
Can I lose Founding Vendor status?
Yes, two ways, and only one of them is final. Sustained underperformance against the six maintenance standards takes the badge off after a 30-day grace period and 30 days of probation. A Couple Response Index (how you handle couples' concerns, including claim answers) below 75 is a separate, seventh check on its own clock: it is monitored daily and has no grace period or probation, so a drop below 75 takes the badge off on that day's check. Neither kind of loss is permanent. Recovery needs both at once — all six standards met and your index back at 75 or higher — and it lands on the clock the loss came off: a badge lost on the index returns at the first daily check that finds you at 75 or higher, and a badge lost on the six standards returns at the first monthly review that finds you passing all six. The badge, the directory listing and the commission reduction come back on their own. No application, no fee, no waiting period. The account ending is the permanent one: if your account is delisted, deleted, removed, or cancelled, the badge is gone for good, and signing up again later with the same business details does not restore it. The goal is to keep the badge meaningful, not to penalize.
Why is the lower commission only 3 years?
We're a startup. We need sustainable economics to grow. 3 years of savings is substantial but bounded so we can keep the platform healthy long-term.
20 spots per category per city. When they're gone, they're gone.
Once your category's spots fill, the Founding Vendor program is gone. Vendors who claim a Founding Spot now take 1% off their commission and hold the founding badge, both for 3 years from approval, take the a listing on the Founding Partner directory for the same 3 years.
Claim your spot