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United Vows compared

The short answer

All five platforms are free for couples to plan with. The biggest difference is how vendors pay: The Knot and WeddingWire sell advertising plans, Zola charges vendors credits to connect with couples, Joy publishes no vendor program, and United Vows charges vendors no subscription or lead fee, only a 7 to 9% commission when a couple pays them through it. The Knot, WeddingWire and Zola have far larger vendor directories and review histories.

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Five wedding platforms side by side

Facts about other companies come from their own pages and carry a numbered source. Where a company does not publish something, the cell says so.

Five wedding platforms side by side
What we comparedUnited VowsThe KnotWeddingWireZolaJoy
What couples payUnited VowsFree for couples, with no platform fees. The price a vendor quotes is the price you pay.[1]The KnotFree for couples to use its planning tools. It also sells invitations and stationery.[2]WeddingWireFree for couples: planning tools, wedding website and registry.[3][4]ZolaWebsite and guest list manager are free; Zola says it earns from gifts and stationery sold in its store. Custom domains start at $17.99.[5][6]JoyWebsites, planning tools and registry are free. Some invitation and save-the-date designs are paid.[7]
How vendors payUnited VowsFree to list. No subscription, no lead fees, no annual contract. Commission of 9%, 8% or 7% on payments couples make the vendor through United Vows; the rate falls as booked contract value grows. Founding Vendors get one point off at the first two tiers for 3 years.[1][8]The KnotAdvertising through WeddingPro: a free Basic storefront, or paid Premium plans with more placement and leads. Premium prices are not published on the plans page.[9]WeddingWireAdvertising through WeddingPro: a free Basic storefront, or paid Premium plans with more placement and leads. Premium prices are not published on the plans page.[9]ZolaFree to be listed. Vendors spend credits to connect with couples who inquire, through pay-as-you-go or monthly and annual plans, and can decline a lead at no cost. Featured Spots are paid placement. Prices are not published on these pages.[10][11][12]JoyNot published
Planning toolsUnited VowsA ready-made plan with tasks, timeline and reminders, a budget tracker, RSVP tracking, vendor matching and Vows Assistant for planning questions.[1]The KnotChecklist, budget tool, guest list manager, digital RSVPs and a mobile app.[2]WeddingWireChecklist, budget planner, seating chart and a mobile app for vendor messages, RSVPs and to-dos.[3]ZolaFree guest list manager, online RSVPs with meal choices, and a seating chart tool.[5][13][14]JoyGuest list manager to collect addresses, import guests, send messages and track RSVPs.[15]
Website and registryUnited VowsFree wedding website with sections drafted for you and online RSVPs.[1]The KnotFree wedding websites. Universal registry with its own store, synced retailer registries and cash funds. The Knot takes no percentage of cash gifts; guests paying by credit card pay a 2.5% processing fee, while Venmo is fee-free.[2][16]WeddingWireFree customizable wedding website. The registry links gifts from other stores, existing retail registries and a honeymoon fund. Cash-gift fees are not published on the registry page.[3][4]ZolaFree website with over 600 templates. Universal registry with gifts from any store and cash funds Zola describes as 0% fee; its help centre says a 2.5% card processing fee applies to cash gifts, paid by guests by default or by the couple if they choose.[13][17][18]JoyFree website with hundreds of templates; custom domains can be bought through Joy. Universal registry. Joy says it takes no fee on cash gifts and connects Venmo, PayPal and Cash App so guests can give without a transaction fee.[19][7][20]
Vendor marketplaceUnited VowsVendor directory with matches scored on style, budget and location. Listings show whether a vendor is verified; many start from public business data until the owner claims them. Couples sign and pay vendors through Stripe in the app.[21][22]The KnotVendor Marketplace with about 175,000 wedding pros across the US in more than 20 categories, per The Knot.[2]WeddingWireSearch over 158,000 local professionals with reviews, pricing and availability, per WeddingWire, which calls it the largest directory of local wedding vendors in the US.[3]ZolaA free vendor marketplace where couples discover, inquire with and book vendors, with personalized recommendations.[23]JoyNot published
ReviewsUnited VowsVerified reviews come only from couples who booked and paid through United Vows. Nobody can buy one.[24]The KnotCouples review vendors, and vendors collect and display reviews on their storefronts. WeddingPro says The Knot and WeddingWire host more than 9 million couple reviews.[9]WeddingWireOver 3 million vendor reviews, per WeddingWire. Couples' Choice Awards are determined by couple reviews.[3][25]ZolaReviewers must be the vendor’s client or a fellow wedding professional, for an event in the last four years. To publish a listing, a vendor must request reviews from two couples and two fellow professionals.[26][27]JoyNot published

The Knot and WeddingWire are both part of The Knot Worldwide. Vendors advertise on both through the same WeddingPro plans.[9]

Where the others are stronger

  • A far larger, long-established directory: about 175,000 wedding pros in more than 20 categories, and a brand The Knot says couples have trusted for 30 years.[2]
  • A deep review base: over 3 million vendor reviews, per WeddingWire, and Couples' Choice Awards decided by couple reviews.[3][25]
  • A registry with gifts from top brands and any online store, experiences and cash funds, connected to a free website with over 600 templates.[17][13]
  • Cash gifts: Joy says it takes no fee and connects Venmo, PayPal and Cash App so guests can give without a transaction fee.[20]
  • Audience: WeddingPro reports more than 15 million unique visitors a month across The Knot and WeddingWire.[9]

Where United Vows is different

  • Vendors pay no subscription and no lead fees. The only automatic charge is a 7 to 9% commission on payments couples make them through United Vows, and the rate drops as their booked contract value grows.[1]
  • Couples pay no platform fee. The commission comes from the vendor’s side, so the vendor’s quote is the couple’s total.[1]
  • A verified review can only come from a couple who booked and paid through United Vows, so verified reviews cannot be bought.[24]
  • Vendor business tools are included: proposals, contracts signed in the app, invoices, inbox, calendar, profit tracking per booking and email follow-ups.[1]
  • Couples are matched with vendors on style, budget and location. Sponsored placement is not available at launch; when it opens, every sponsored slot will be labeled.[1]
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Questions people ask

Which wedding platform is free for couples?
All five. The Knot, WeddingWire, Zola, Joy and United Vows each let couples plan for free. Paid extras differ: Zola sells custom domains from $17.99, Joy has paid invitation designs, and The Knot sells invitations. Card fees on cash gifts also differ, so check the registry row.
Which platform charges wedding vendors the least?
It depends on how you book. Basic storefronts on The Knot and WeddingWire and a Zola listing are free, but leads and placement cost extra and the prices are not published. United Vows has no upfront cost at all and takes 7 to 9% only of payments couples make you through it, so you pay when you are paid.
Are The Knot and WeddingWire the same company?
Yes. Both are part of The Knot Worldwide, and vendors advertise on both through the same WeddingPro plans.
How often is this comparison checked?
Every fact is re-read against the company’s own page at least once a quarter, and the date at the top of the page changes when we do. If you see something out of date, email support@unitedvows.com.

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Sources

Every fact about another company comes from that company’s own website, read on the date shown. Prices and policies change. If you spot something out of date, tell us and we will correct it: support@unitedvows.com

  1. [1]United Vows: Pricing (checked October 6, 2026)
  2. [2]The Knot: The Knot FAQ (checked October 6, 2026)
  3. [3]WeddingWire: WeddingWire home page (checked October 6, 2026)
  4. [4]WeddingWire: WeddingWire Registry (checked October 6, 2026)
  5. [5]Zola: Wedding guest list manager (checked October 6, 2026)
  6. [6]Zola: Does Zola sell custom domain names? (checked October 6, 2026)
  7. [7]Joy: Joy FAQ (checked October 6, 2026)
  8. [8]United Vows: Founding Vendor program (checked October 6, 2026)
  9. [9]WeddingPro (The Knot Worldwide): Advertising plans for wedding professionals (checked October 6, 2026)
  10. [10]Zola: What does it cost to be listed on Zola? (checked October 6, 2026)
  11. [11]Zola: Vendor Plans Terms and Conditions (checked October 6, 2026)
  12. [12]Zola: How does Featured Spots work? (checked October 6, 2026)
  13. [13]Zola: Free wedding websites (checked October 6, 2026)
  14. [14]Zola: Seating chart tool (checked October 6, 2026)
  15. [15]Joy: Wedding guest list manager (checked October 6, 2026)
  16. [16]The Knot: The Knot Registry (checked October 6, 2026)
  17. [17]Zola: Wedding registry (checked October 6, 2026)
  18. [18]Zola: Who covers the 2.5% credit card processing fee for cash gifts? (checked October 6, 2026)
  19. [19]Joy: Free wedding websites (checked October 6, 2026)
  20. [20]Joy: Zero-fee cash wedding registry (checked October 6, 2026)
  21. [21]United Vows: For couples (checked October 6, 2026)
  22. [22]United Vows: How we list vendors (checked October 6, 2026)
  23. [23]Zola: What is Zola's Marketplace? (checked October 6, 2026)
  24. [24]United Vows: Home page: why join (checked October 6, 2026)
  25. [25]WeddingWire: Couples' Choice Awards (checked October 6, 2026)
  26. [26]Zola: Who can leave a review? (checked October 6, 2026)
  27. [27]Zola: Why do I have to ask for reviews before being permitted to publish my listing? (checked October 6, 2026)

The Knot, WeddingWire, WeddingPro, Zola and Joy are trademarks of their owners. United Vows is not affiliated with them. This page compares published pricing and features, not the quality of any company’s service.

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