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United Vows vs WeddingWire

The short answer

Both are free for couples. WeddingWire offers a very large directory, over 3 million vendor reviews and a seating chart tool; it belongs to The Knot Worldwide, and vendors pay for advertising through WeddingPro. United Vows charges vendors nothing upfront, only a 7 to 9% commission on payments couples make them through it, and only couples who booked and paid can leave a verified review.

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United Vows and WeddingWire, side by side

Facts about other companies come from their own pages and carry a numbered source. Where a company does not publish something, the cell says so.

United Vows and WeddingWire, side by side
What we comparedUnited VowsWeddingWire
What couples payUnited VowsFree for couples, with no platform fees. The price a vendor quotes is the price you pay.[1]WeddingWireFree for couples: planning tools, wedding website and registry.[2][3]
How vendors payUnited VowsFree to list. No subscription, no lead fees, no annual contract. Commission of 9%, 8% or 7% on payments couples make the vendor through United Vows; the rate falls as booked contract value grows. Founding Vendors get one point off at the first two tiers for 3 years.[1][4]WeddingWireAdvertising through WeddingPro: a free Basic storefront, or paid Premium plans with more placement and leads. Premium prices are not published on the plans page.[5]
Planning toolsUnited VowsA ready-made plan with tasks, timeline and reminders, a budget tracker, RSVP tracking, vendor matching and Vows Assistant for planning questions.[1]WeddingWireChecklist, budget planner, seating chart and a mobile app for vendor messages, RSVPs and to-dos.[2]
Website and registryUnited VowsFree wedding website with sections drafted for you and online RSVPs.[1]WeddingWireFree customizable wedding website. The registry links gifts from other stores, existing retail registries and a honeymoon fund. Cash-gift fees are not published on the registry page.[2][3]
Vendor marketplaceUnited VowsVendor directory with matches scored on style, budget and location. Listings show whether a vendor is verified; many start from public business data until the owner claims them. Couples sign and pay vendors through Stripe in the app.[6][7]WeddingWireSearch over 158,000 local professionals with reviews, pricing and availability, per WeddingWire, which calls it the largest directory of local wedding vendors in the US.[2]
ReviewsUnited VowsVerified reviews come only from couples who booked and paid through United Vows. Nobody can buy one.[8]WeddingWireOver 3 million vendor reviews, per WeddingWire. Couples' Choice Awards are determined by couple reviews.[2][9]

The Knot and WeddingWire are both part of The Knot Worldwide. Vendors advertise on both through the same WeddingPro plans.[5]

Where WeddingWire is stronger

  • A very large directory: over 158,000 local professionals with reviews, pricing and availability, per WeddingWire.[2]
  • A deep review base: over 3 million vendor reviews, per WeddingWire, and Couples' Choice Awards decided by couple reviews.[2][9]
  • A seating chart tool and a mobile app that keeps vendor messages, RSVPs, budgets and to-dos in one place.[2]
  • Audience: WeddingPro reports more than 15 million unique visitors a month across The Knot and WeddingWire.[5]

Where United Vows is different

  • Vendors pay no subscription and no lead fees. The only automatic charge is a 7 to 9% commission on payments couples make them through United Vows, and the rate drops as their booked contract value grows.[1]
  • A verified review can only come from a couple who booked and paid through United Vows, so verified reviews cannot be bought.[8]
  • Couples sign and pay their vendors through Stripe inside United Vows, next to their budget and checklist.[6]
  • Vendor business tools are included: proposals, contracts signed in the app, invoices, inbox, calendar, profit tracking per booking and email follow-ups.[1]
  • Couples are matched with vendors on style, budget and location. Sponsored placement is not available at launch; when it opens, every sponsored slot will be labeled.[1]
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Questions people ask

Is WeddingWire free for couples?
Yes. WeddingWire’s planning tools, wedding website and registry are free for couples. It does not publish cash-gift fees on its registry page.
Is WeddingWire part of The Knot?
Both belong to The Knot Worldwide, and vendors advertise on both with the same WeddingPro plans.
How do reviews differ?
WeddingWire has a very large review base and runs the Couples' Choice Awards from couple reviews. On United Vows, a review is marked verified only when the couple booked and paid through United Vows.

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Sources

Every fact about another company comes from that company’s own website, read on the date shown. Prices and policies change. If you spot something out of date, tell us and we will correct it: support@unitedvows.com

  1. [1]United Vows: Pricing (checked October 6, 2026)
  2. [2]WeddingWire: WeddingWire home page (checked October 6, 2026)
  3. [3]WeddingWire: WeddingWire Registry (checked October 6, 2026)
  4. [4]United Vows: Founding Vendor program (checked October 6, 2026)
  5. [5]WeddingPro (The Knot Worldwide): Advertising plans for wedding professionals (checked October 6, 2026)
  6. [6]United Vows: For couples (checked October 6, 2026)
  7. [7]United Vows: How we list vendors (checked October 6, 2026)
  8. [8]United Vows: Home page: why join (checked October 6, 2026)
  9. [9]WeddingWire: Couples' Choice Awards (checked October 6, 2026)

The Knot, WeddingWire, WeddingPro, Zola and Joy are trademarks of their owners. United Vows is not affiliated with them. This page compares published pricing and features, not the quality of any company’s service.

United Vows vs WeddingWire