Modern Rebel & Co.

Modern Rebel & Co. is a Brooklyn-based wedding planning company founded by Amy Shack Egan, branded by The Cut as 'The Anti-Wedding Wedding Planner' and known for helping couples plan non-traditional celebrations. Modern Rebel focuses on non-traditional, rule-breaking weddings, with services ranging from partial planning and day-of coordination to one-on-one consulting sessions; Amy has also authored The Rebel Wedding Planning Guidebook, an inclusive, relationship-first planning resource. Amy Shack Egan has a decade of experience in wedding planning, is a frequent expert source for The New York Times, TIME, Vogue, and BRIDES, and in 2025 founded Cheersy, a day-of coordination marketplace that closed a pre-seed round led by Kerry Washington. Couples praise the team's thoroughness and meticulous coordination, highlight planners like Cait Godfrey and Brittany for balancing a personal approach with firm vendor management, and credit Modern Rebel with delivering genuinely non-traditional weddings while keeping budgets on track.