Unfiltered Hospitality

Unfiltered Hospitality is a Miami-based beverage consulting firm offering cocktail menu development, staff training, and bar operating systems to restaurants, hotels, and bar groups. The firm builds complete beverage programs covering signature cocktail menus tailored to a client's brand, hands-on bartender training for technique and speed, and operating systems including prep guides, service checklists, and layout diagrams. They serve pre-opening concepts, established operations, and multi-unit groups. Founded in Miami by partners Gui Jaroschy, Ben Potts, and Josue Gonzalez, the firm draws on decades of combined experience across the bar and restaurant industry, with projects spanning South Florida cocktail programs, national hotel groups, and internationally recognized beverage operations. Clients include Marriott, Ritz Carlton, and Virgin Voyages. Based in Miami, Florida, Unfiltered Hospitality serves clients across South Florida and the United States, including hospitality operators in Puerto Rico. Clients across bar, restaurant, and hotel projects consistently highlight the hands-on training style of Josue and Jacob, the thoroughness of the cocktail menu creation process, and the team's follow-through from initial meetings through opening day.