Picturli

Picturli is a Los Angeles-based photo organization, archiving, and design studio founded by Haleh Shoa, offering full-service digitization, organization, restoration, and custom keepsake creation for families and individuals. Picturli handles analog and digital materials across every format, including printed photos, slides, negatives, film reels, VHS and MiniDV tapes, and audio recordings, and produces outputs such as custom photo books, gallery wall installations, private family websites, and legacy films. Founder Haleh Shoa has over 27 years of experience in photo and asset management in advertising, working as a director of operations servicing major Fortune 100 companies like Apple and Infiniti; the studio has managed digital collections reaching 1.7 terabytes and over 7 million files. Studio is located in Playa Vista, Los Angeles; clients outside Southern California can ship materials, and Picturli also services clients globally across many time zones. Clients describe Haleh and her team as attentive and professional, highlighting careful archiving of scrapbooks into seven-volume photo book sets, digitization of 5,000-plus slides, and free scanning offered to wildfire victims.