Pasticceria Rocco

"Italian pastries, custom cakes & espresso are found at this comfy bakeshop with seating."

Pasticceria Rocco is a New York City bakery rooted in the West Village, offering authentic Italian pastries, custom cakes, and espresso with seating on site. The bakery is known for hand-rolled cannoli shells made using recipes originating from Southern Italy dating back to the late 1800s, alongside cheesecakes, cookies, Italian biscotti, and gourmet specialty cakes, including wedding cakes made to order. Founded when Rocco Generoso Sr. purchased the West Village bakeshop in 1974, the business has since expanded to a Brooklyn location at 9402 4th Ave, with the current generation taking over after more than four decades of operation. Locations in Manhattan at 243 Bleecker St and Brooklyn at 9402 4th Ave; online ordering available for shipping. Reviewers frequently highlight the sfogliatella and cannoli as standouts, with one visitor describing the cannoli as the closest to Italy they had ever tasted, and others noting the wide variety of pastry and cake options at reasonable prices.