Primrose Floral Co.

Primrose Floral Co. is a Miami-based floral design studio led by founder and lead designer Stephanie Cruz, serving weddings, corporate events, brand activations, and private parties in Miami and worldwide. The studio is known for bespoke, sculptural floral designs described as textured, organic, and distinctive, with intentionally sourced flowers, colors, and textures; services include full-service wedding florals with delivery, on-site styling, and breakdown, as well as an a la carte option for personals and reception arrangements. Stephanie Cruz founded Primrose Floral Co. in 2010, beginning her first wedding at age 19, and the studio now carries over 14 years of expertise in floral design across more than 900 events. Based in Miami, Florida, with availability for events worldwide. Couples highlight Stephanie's responsiveness, ability to design or develop a full color scheme from scratch, and on-site presence on the wedding day; specific pieces noted include bouquets, centerpieces, ceremony circle pieces, living walls, and large-scale installations at venues such as the 1Hotel Miami Beach, Fairchild Botanical Gardens, Miami Beach Botanical Garden, and Vizcaya Museum and Gardens.