Spiracle Media

Spiracle Media is a Charlotte, NC video production company founded in 2011, working with brands and organizations to develop story-driven video content. Spiracle offers video storytelling, commercial production, and branded narratives, with team backgrounds in journalism, media, and agency work spanning brand films, social content, animation, motion graphics, and documentary-style projects. Founded in 2011 by three former sports anchors in the Charlotte market, with co-founders Tim Baier and Jarod Latch; past clients include Habitat for Humanity, Blood Cancer United, Charlotte FC, Novant, and Central Piedmont Community College. Headquartered in Charlotte, NC at 2317 Thrift Road. Clients across multiple reviews highlight clear communication, professional and organized project management, and a collaborative team that includes named staff members Scott Peterson and Kayla Rossi.