Ivory Bridal Co.

Ivory Bridal Co. is a Minneapolis-area bridal boutique located in St. Louis Park, MN, opened in the fall of 2021 by owner and bridal designer Colby John. The shop carries 200+ gowns from designers including Evie Young, Milla Nova, Divine Atelier, and Colby John's own label, with a large majority of gowns fully customizable and prices ranging from $1,200 to $7,000+, averaging $2,000 to $4,500. Custom dress consultations, including sketch development and color matching, are available directly with Colby John. Colby John was owner of Diamond Bride since 2017 before rebranding as Ivory Bridal Co. in 2021; the shop won Best Luxury Bridal Shop in 2024 with Minnesota Bride. Based in St. Louis Park, MN, serving the Minneapolis and Twin Cities area. Reviewers consistently cite attentive, no-pressure stylists who listen closely, a well-organized and calm shopping environment, and strong satisfaction with both off-the-rack and custom gown processes.